Monday, September 15, 2008

Where does the line lie between sensationalism and yellow journalism?

The media have a tendency to fixate on the smallest aspect of a subject that will surprise readers and grab their attention.

For example, several stories have run in various publications about the Large Hadron Collider in Switzerland and the almost infinitely small chance it could create a black hole and swallow up the earth.

Despite having about the same chance of destroying humanity as does eating a cheese sandwich – that is, almost none – honest scientists have refused to tell the media the chance is 0 percent.

Therefore, the media have headlined the Large Hadron Collider may destroy the world.

This was a cheap way for the media to turn an already interesting story into the story to end all stories. And it gets worse.

This trick can be used to make an interesting story out of something otherwise totally lacking substance.

For example, the Aug. 15 issue of the Press Enterprise included this headline: “No Crackdown in Lake Elsinore Area.” The story went on to say the police are not racially profiling or patrolling churches in an effort to arrest illegal aliens.

The message of the story: “Nothing Happened.”

Generally, most journalists write news articles when something does take place.

Last week, these are the headlines of the stories I wrote:

“Study shows activist-authored initiatives put city at ‘sever disadvantage’”
“Wildomar man arrested after two-year investigation”
“Film reveals secrets of adopted families”
“Temecula, Elsinore schools report rising test scores”
“Breaking the Law: Thirteen-year-olds premier film showing hardships of suburban skateboarders”

If I were to follow the technique used lately to sensationalize the stories, the headlines would read:

“Study shows activist-authored initiatives may cause black hole, swallow city”
“Wildomar man not arrested for lynching babies after two-year investigation”
“Film reveals adopted families secrets, may cause World War III”
“Temecula, Elsinore schools do not report systematic extermination of Jews”
“Breaking the Law: Thirteen-year-olds premier new film, fail to expose middle school sex slave trade”

Aren’t those headlines a lot more interesting? In addition, I could tack on a couple extra stories with hardly any extra research:

“Rumors claiming police burn churches, draw-and-quarter elderly women unfounded”
“Walt Disney not cloned in the Yorba Linda area”
“Canada not aiming arsenal of biological weapons at La Brea”

They‘re true and it seems like everybody else is doing it. Why should I refrain from doing these stories? In the media climate today I’m having increasing difficulty finding an answer.

1 comment:

V McIntyre said...

Jump on it, buddy, start kicking up your headlines a notch! BAM!